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Hello! I am Joycelyn Xiong

Welcome to Suab Cosmetics, a brand founded with passion and purpose by Joycelyn Xiong. As a proud member of the Hmong community, I have always been inspired by the rich cultural heritage and timeless beauty that defines our people.


You may be wondering, why Suab Cosmetics? My Hmong name is Suab Cua! and Suab Cosmetics was born out of a desire to celebrate and share the essence of modern Hmong beauty with the world.

Our Mission

Suab Cosmetic

At Suab Cosmetics, our mission is to create high-quality beauty products that reflect contemporary elegance and style. We believe that beauty is more than skin deep—it’s a reflection of our identity and creativity. Our goal is to highlight the unique beauty of the Hmong people and to provide a platform where our stories and modern aesthetics can be recognized and celebrated on a global scale.

Meet Suab Cosmetics Ambassadors!

Xin chào! My name is Jasmine Lu. I've always loved how makeup can express so many different cultures, and I'm so excited to be a part of Suab Cosmetics! I want to use my platform to support this incredible community and show that beauty has no boundaries ♡

@jjassyy.luu

@jjassyy.luu

Xin chào! My name is Jasmine Lu. I've always loved how makeup can express so many different cultures, and I'm so excited to be a part of Suab Cosmetics! I want to use my platform to support this incredible community and show that beauty has no boundaries ♡

Nyob Zoo Os! My name is Joslyn Lee I've always loved experimenting with makeup and perfecting my looks. As a Hmong woman, I'm thrilled to team with Suab Cosmetics to showcase the beauty of our culture. Let's glow together! ✩

@_leejosluv_

@_leejosluv_

Nyob Zoo Os! My name is Joslyn Lee I've always loved experimenting with makeup and perfecting my looks. As a Hmong woman, I'm thrilled to team with Suab Cosmetics to showcase the beauty of our culture. Let's glow together! ✩

Nyob Zoo Os! My name is Syrena Vang. I cherish every aspect of Hmong culture, from participating in Hmong dance groups to celebrating Hmong beauty. I'm so excited to team with Suab Cosmetics and I can't wait to see all the magical things the future holds! ❀

@kuv.hlub.nuhna

@kuv.hlub.nuhna

Nyob Zoo Os! My name is Syrena Vang. I cherish every aspect of Hmong culture, from participating in Hmong dance groups to celebrating Hmong beauty. I'm so excited to team with Suab Cosmetics and I can't wait to see all the magical things the future holds! ❀

Nyob Zoo Os! My name is Fathe Thao. My passion lies in the world of beauty, whether its makeup looks, nail art, or a perfect hairstyle. I'm beyond thrilled to be teaming with Suab Cosmetics! Let's make some beauty dreams come true! ღ

@f.oahtt

@f.oahtt

Nyob Zoo Os! My name is Fathe Thao. My passion lies in the world of beauty, whether its makeup looks, nail art, or a perfect hairstyle. I'm beyond thrilled to be teaming with Suab Cosmetics! Let's make some beauty dreams come true! ღ

Nyob Zoo Os! My name is Lani Lor. I'm absolutely OBSESSED with makeup! I love filming makeup looks, doing GRWM's, and I'm a huge fashion lover! I'm super excited to be working alongside Suab Cosmetics. Let's get glam together! ୨ৎ

@lani.lor

@lani.lor

Nyob Zoo Os! My name is Lani Lor. I'm absolutely OBSESSED with makeup! I love filming makeup looks, doing GRWM's, and I'm a huge fashion lover! I'm super excited to be working alongside Suab Cosmetics. Let's get glam together! ୨ৎ

Nyob Zoo Os! My name is Emily Lee. When I'm not exploring the latest beauty trends, you'll find me behind the camera, filming and editing content. I'm thrilled to be a Suab Cosmetics partner! Let's create something amazing together! ʚɞ

@emilyhlulee

@emilyhlulee

Nyob Zoo Os! My name is Emily Lee. When I'm not exploring the latest beauty trends, you'll find me behind the camera, filming and editing content. I'm thrilled to be a Suab Cosmetics partner! Let's create something amazing together! ʚɞ

Meet Suab Cosmetics Nail Artist, Nqeeb Yaj!

Nyob zoo os! Nails are more than just an accessory—they're an art form, a canvas for self-expression, and a reflection of individuality. My love for nails stems from the joy of creating stunning, trending and unique designs. That's why I am absolutely thrilled to partner with Suab Cosmetics in bringing beautiful nail designs to life. Together, we’re pushing the boundaries of creativity to deliver something truly special. I can't wait to share this journey and make every nail a masterpiece!


You can find my personal account

@qislost_21

You can find my nail account

@moonnight_nails